![]() ![]() Eligible personal property that has been damaged, stolen, or involuntary and accidental parting with property within 120 days from the date of purchase*.Coverage is in excess of any valid and collectible insurance such as homeowner’s insurance, or other forms of reimbursement.Can repair, replace or reimburse you for eligible items in the event of theft or damage when items are purchased with an eligible Chase card or with rewards earned on an eligible Chase card.This is how Chase describes this benefit: I will be using the Chase Sapphire Preferredas an example, although other cards such as Chase Sapphire Reserve, Chase Freedom Flex, and Amex Goldhave similar benefits. Note that there is another closely related (and often confused) benefit called Extended Warranty.Įxact terms vary between issuers, so it is important to check your specific coverage depending on card issuer and card type. You may be reimbursed for the value of your product in the event of damage, theft, or other factors. The key factors with print, however, are consistency and frequency, which must be practiced.One of the lesser known perks that come with many of today's credit cards is something called Purchase Protection. Their concentration is the local market, and by choosing the right publications, they will keep their brand top of mind with that local audience and also achieve market saturation. Service-based businesses, such as HVAC, energy and electric, are still viable candidates for print ads. The experience of tangible marketing replicates a principle of Sales 101: If they touch it, they’re more likely to want it. But for a niche within the travel industry-cruise lines, for example-implement campaigns to promote specific destinations with brochures and flyers. Travel and tourism can lean into print advertising, sure. Print advertising is still a great avenue for niche markets. ![]() In this case, print advertising is the only way to reach out to them. Also, these industries have a broad-scope audience, with not all purchasers participating in online spaces. Having offline printed ads fosters trust toward brands, since they engage with the target audience offline mostly. Print ads can be powerful channels for FMCG, fashion or pharmaceutical brands. This can enhance the perceived credibility and legitimacy of a local tour operator or restaurant, for example-particularly for audiences who value traditional forms of media. Print ads provide a physical presence that readers can hold, bookmark or share with others. In the tourism and hospitality industry, customers often appreciate the tangible and trustworthy nature of print publications. Pro tip: Add a QR code to your next newspaper ad. Since there are fewer brands in these newspapers than there were 10 years ago, it is easier for brands to stand out and gain a strong share of voice through this medium. Wealth management companies that are targeting an older demographic can still benefit from print ads because their main target demographic is actively reading newspapers. Make it a quality ad to stand out among the countless cheap and exploitative ads that target seniors. Plus, readers control the pace, which is empowering in a world that speeds by faster as people age. Print ads done right can be less threatening and more familiar in healthcare, specifically elder care and senior services. Elyse Flynn Meyer, Prism Global Marketing Solutionsįorbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Print ads also have a wide reach, as they can be distributed in local newspapers, magazines and via direct mail, targeting a specific geographic area. Prospective buyers can browse through brochures and flyers at their leisure, allowing for a more immersive and engaging experience. The real estate industry can benefit from print ads as they provide a tangible and visual way to showcase properties. ![]()
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